SEO for Real Estate Agents: Free Course
  • Module 1: Introduction to SEO
    • What is SEO and why it matters for real estate agents
    • Understanding How Search Engines Work
    • The Importance of SEO in the Competitive Real Estate Industry
    • Key SEO Terminology for Beginners
  • Module 2: Keyword Research
    • Understanding Keywords
      • Long-Tail vs. Short-Tail Keywords
      • Buyer Intent Keywords
    • How to Conduct Keyword Research
      • Free Tools for Keyword Research
      • Paid Tools for Keyword Research
    • How to choose the Right Keywords for Real Estate
      • Geographic Keywords (City, Neighborhood)
      • Property Types and Features
    • Practical Exercise: Create a Seed List of Keywords Using a Free Tool
  • Module 3: On-Page SEO
    • Title Tags and Meta Descriptions
      • Writing Effective Titles and Meta Descriptions
      • Examples from Successful Real Estate Websites
    • Content Creation and Optimization
      • Creating High-Quality, Useful Content
      • Incorporating Keywords Naturally
    • Image Optimization
      • Using Alt Text for SEO
      • Image Sizing and Loading Times
    • Practical Exercise: Optimize an Existing Blog Article for SEO
  • Module 4: Local SEO Strategies
    • Importance of Citations and NAP Consistency
      • Auditing Your Online Information
      • Best Places to List Your Business
    • Gathering and Managing Online Reviews
      • Encouraging Clients to Leave Positive Reviews
      • Responding to Reviews Effectively
    • Local Link Building Strategies
      • Partnering with Local Businesses
      • Using Local News and Community Boards
    • Practical Exercise: Submit Your Business to 3 Online Directories
  • Module 5: Technical SEO Basics
    • Ensuring Mobile-Friendliness
      • Tools to Test Mobile Usability
      • Quick Fixes for Common Mobile Usability Issues
    • Improving Website Speed (Basics and Easy Fixes)
    • Practical Exercise: Run a Basic Technical SEO Audit Using Free Tools
  • Module 6: Content Marketing for Real Estate
    • Blogging for SEO
      • Topics that Attract Potential Buyers and Sellers
      • Scheduling and Consistency
    • Video Marketing for Real Estate
      • SEO Best Practices for YouTube
  • Module 7: Measuring Success
    • Using Google Analytics (Setup, Key Metrics, and Tracking Success)
    • Google Search Console
    • Reporting and Adjusting Your Strategy
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  1. Module 2: Keyword Research

Understanding Keywords

Keywords are the foundation of SEO. They are the words and phrases that potential clients type into search engines like Google when looking for properties or real estate services. By understanding how keywords work and how to choose the right ones, you can make sure your website appears in front of the right people at the right time.

Think of keywords as bridges connecting your expertise to those who need it. If you choose the right keywords, you build a strong, direct bridge. Choose poorly, and your potential clients might never find you.

Let's break down two key keyword types:

Long-tail vs. Short-tail Keywords:

  • Short-tail keywords: These are broad, general terms with high search volume but also high competition.

    • Example: "real estate", "homes for sale"

  • Long-tail keywords: These are longer, more specific phrases with lower search volume but less competition and higher conversion rates. They target a niche audience with a specific intent.

    • Example: "modern condos for sale downtown Chicago", "best realtor for first-time home buyers in Austin"

Which one should you focus on? While it might seem tempting to go for those short-tail keywords with high search volume, remember, long-tail keywords are your secret weapon. They attract more qualified leads who are closer to making a decision.

Buyer Intent Keywords:

Understanding what someone is truly looking for when they type a search query is crucial. That's where buyer intent comes in. Here's a breakdown:

  • Informational: The searcher is looking for information.

    • Example: "average home price in Miami", "how to stage a house for sale"

  • Navigational: The searcher is looking for a specific website or business.

    • Example: "[Your Name] realtor", "[Your Agency] website"

  • Commercial Investigation: The searcher is comparing different options.

    • Example: "best real estate agencies in Denver", "Zillow vs. Realtor.com"

  • Transactional: The searcher is ready to take action, like contacting an agent or scheduling a showing.

    • Example: "schedule a showing for [property address]", "contact realtor in [city]"

Focus on Transactional and Commercial Investigation Keywords: While all types of keywords have their place, prioritizing those with transactional and commercial investigation intent is key to attracting clients ready to buy or sell.

In a nutshell:

  • Use a blend of both long-tail and short-tail keywords.

  • Prioritize transactional and commercial investigation keywords.

  • Keep the searcher's intent at the forefront of your keyword strategy.

By understanding the different types of keywords and how they relate to buyer intent, you can start building a targeted list that will help you attract more qualified leads and grow your real estate business.

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Last updated 10 months ago