Pause or Disable a Website
Last updated
Last updated
You've poured your heart and soul into building your online business. But what happens when unforeseen circumstances force you to temporarily close your virtual doors? Maybe you're facing inventory shortages, supplier issues, or website maintenance. Whatever the reason, going dark online, even temporarily, can have implications for your search engine rankings.
This guide dives deep into the best practices for pausing your online business while minimizing any negative impact on your site's visibility in Google Search.
If you anticipate reopening your online business within a few weeks or months, keeping your website live but with limited functionality is the best strategy. This approach allows you to maintain your search presence, keeping your products visible to potential customers.
Here's a breakdown of the recommended steps:
1. Disable the Cart Functionality:
Technical Implementation: This typically involves modifying your website's code to prevent users from adding items to their cart and proceeding to checkout.
Example (PHP): You can disable your "Add to Cart" button with a simple conditional statement:
2. Display a Clear and Informative Banner or Popup:
Purpose: Communicate the situation to your visitors transparently. State the reason for the temporary closure, expected reopening timeline, and any alternative arrangements (e.g., pre-orders, waitlists).
Technical Implementation: Utilize HTML, CSS, and potentially JavaScript to create a visually prominent banner or popup.
Example (HTML & CSS):
Prevent Banner Content from Appearing in Search Snippets: Use the data-nosnippet attribute to prevent search engines from displaying the banner or popup content in search results.
Example (HTML):
3. Update Your Structured Data:
Importance: Structured data provides search engines with context about your content. Keep it accurate to reflect your temporary closure.
Example (JSON-LD for Product Schema): If a product is temporarily out of stock, modify the "availability" property:
Local Businesses: If you have a physical storefront, ensure your Google My Business profile reflects any changes in opening hours.
4. Manage Your Merchant Center Feed (If Applicable):
5. Notify Google About Your Updates:
Small-Scale Changes: For updates to a few pages (e.g., your homepage), use the URL inspection tool in Google Search Console to request recrawling.
Larger-Scale Changes: For more significant updates affecting numerous pages (e.g., changes to all product pages), submit an updated sitemap through Google Search Console to ensure Google is aware of the changes.
While completely shutting down your website might seem like a straightforward solution, it's generally not recommended. Removing your site entirely from Google's index can have long-lasting negative consequences that are difficult to reverse.
Here's why you should avoid this approach unless absolutely necessary:
Customer Confusion: Leaving your customers in the dark can damage trust and lead them to competitors.
Loss of Valuable Information: Product descriptions, reviews, and other essential content become inaccessible, potentially affecting future purchase decisions.
Impact on Knowledge Panels: You risk losing valuable information displayed in Google's knowledge panels, such as contact details and your logo.
Search Console Disruptions: Verification can fail, and you'll lose access to crucial data about your site's performance.
Re-Indexing Challenges: Getting your site back into Google's index after a prolonged absence can be a lengthy and uncertain process.
If You Must Disable Your Entire Site (Not Recommended):
For Extremely Short-Term Closures (1-2 Days): Display an informational error page with a 503 (Service Unavailable) HTTP status code. Follow best practices for clarity and user experience.
For Longer Closures: Offer a placeholder homepage with a 200 (OK) HTTP status code to maintain a minimal presence in search results.
If You Need to Quickly Hide Your Site: Consider Google's temporary website removal tool as a last resort. However, be aware of the potential drawbacks mentioned earlier.
If you must disable your website, prioritize a user-friendly and search engine-friendly approach:
Allow Crawling (Robots.txt): Ensure Googlebot can still access your robots.txt file.
Confirm 503 Status Code: Double-check that your server returns the correct 503 status code when your site is disabled. Use tools like curl for verification:
Optimize Your 503 Error Page:
Use retry-after Header: Indicate when Googlebot should try accessing your site again.
Keep it Lightweight: Stick to static HTML, inline CSS, and minimal external resources for faster loading.
Provide Clear Information: Explain the reason for the closure, estimated return date, and alternative contact methods.
Avoid Common Pitfalls:
Don't Block robots.txt: A blocked robots.txt can lead to complete removal from search results.
Don't Use Incorrect Status Codes: Avoid using 403, 404, or 410 status codes, as they signal permanent removal to search engines.
Don't Rely Solely on the Removal Tool: The temporary removal tool in Search Console should not be your primary method for handling temporary closures.
Remember, your website is your online storefront. By following these guidelines, you can minimize disruptions, maintain your search visibility, and ensure a smoother transition when you're ready to reopen for business.
For E-commerce Sites: Update your product availability status in your Merchant Center feed to prevent customers from placing orders when you're unable to fulfill them. Refer to Google's best practices for the availability attribute .